Greece is in the top 10 European destinations of choice for travelers coming from key source markets, according to the latest study released this week by INSETE, the research department of the Greek Tourism Confederation (SETE).
More specifically, according to the “Trends and Preferences for International Travel Among Greek Markets in Europe and the US” conducted by Censuswide
on behalf of INSETE, Greece is the second-favorite destination in the
Italian market, third in the UK, Germany, and France, and fifth in the
Austrian market.
The survey was carried out on 7,100 people aged over 17 in the last
two weeks of September from eight of Greece’s key source markets for
incoming tourism, namely Germany, UK, France, Italy, Austria,
Switzerland, the Netherlands and the US, and focuses on city break
travel and sea & sun holidays.
Key takeaways according to INSETE:
– sea & sun is still the main reason for travel followed by city break holidays
– final cost is a key factor affecting decision to travel as well as safety in Covid times
– travelers opt to book three to seven overnight stays with those
from France, Germany and the Netherlands preferring holidays that last
for at least 10 days
– German, French, Italian, Austrian, Swiss and Dutch travelers are
looking to travel in the summer months in 2022, while British and
American tourists want to travel until March
– top accommodation choices for the majority of markets – with the
exception of the US and UK – are 4- or 5-star hotels. In the case of
city break visits, short-term rentals are a preferred choice
– besides sea & sun, travelers are interested in parallel activities including cultural happenings and city visits
– tourists from the UK, France and the US plan to visit a city in the
next six months to February, while the majority of Germans, Italians,
Austrians, Swiss and Dutch choose to visit from March onwards
– travelers opting to visit cities are also seeking a mix of experiences including shopping, dining, day excursions and sports.
(source: gtp)
