Plakias is 35 kilometres south of Rethymno, on the southern coast of Crete on the Libyan Sea and is a popular tourist resort well-known for its award-winning Blue Flag sandy beach stretching for 1400 metres.
Greece is ranked fifth among the top five countries in terms of
global perception for tourism in the latest Anholt-GfK Nation Brands
IndexSM (NBISM) study, after Italy, France, the UK, and Spain.
to the same study – which measures 50 countries as perceived in terms
of culture, governance, people, exports, tourism, and
immigration-investment – France has jumped to second place for the first
time since 2009, the UK is third, Japan entered the top five for the
first time since 2011 with the US dropping significantly in global
Meanwhile, despite the perception of Germany improving across all six
categories with higher ratings for its culture (+1.07), governance
(+1.28), and people (+1.34), it still hasn’t made it into the top five
countries for tourism. Germany’s overall score was boosted by improved
perceptions among Egyptians (+5.92), Russians (+2.26), Chinese (+2.17)
and Italians (+2.06).
Global perception of the UK has also improved after it lost ground
following the Brexit vote with its overall index score back to 2015
levels marking improvement across all six categories. The UK’s largest
gains were for governance and people.
“The Nation Brands Index allows our clients to understand where – and
why – their nation stands in terms of their current image, momentum and
potential,” said Vadim Volos, GfK’s senior VP of public affairs and
consulting, adding that “Changing global perception of a national brand
is challenging and slow – but countries can influence biased or outdated
perceptions by understanding the negative views and actively
communicating actions and changes that address those.”