Πέμπτη, 26 Μαρτίου 2020

New Greek tourism campaign urges travelers to #staysafe and keep dreaming of Greece

Better days are surely coming, but to stay safe in the meantime

The new campaign by “Marketing Greece” urges international travelers to “#staysafe” during these difficult times due to the coronavirus pandemic — while continuing to dream and plan an escape to the stunningly beautiful country of Greece, according to greekreporter.com.

Marketing Greece is a collaboration of private sector tourism businesses with the goal of promoting the Greek tourism product abroad.

With their main slogan “Till Then, #StaySafe”, Marketing Greece has created content, offered — without charge — to Greek tourist businesses.

Their overall aim is to share the message with the international tourist public that better days are surely coming, while urging them to stay safe in the meantime.
(Source: Tornos)

New York Times: “Greece has 227 islands. See how to choose”

The islands cater for all tastes 

 New York Times published a feature piece presenting the unique beauties of the 227 Greek islands and pointers on which one to choose for holidays.

According to the article, 30 million travellers visit Greece annually and pick islands in six main island regions of the country.

The piece entitled “Greece has 227 islands. See how to choose” focuses on the criteria one must have to select the ideal island destination for their taste.
Greece receives approximately 30 million international visitors each year, with many heading to the country’s six main island regions.
Choosing where to visit depends on your entry point — Greece has 15 international airports — and how much time you have.
Ferries are an ideal way to get around, especially if you’re a first-time visitor.
Sights from the sea can be breathtaking and during various island stops vendors come on board selling snacks, like the must-try nougat pies on routes heading to the Cyclades.
Even though some islands may seem close geographically, trips can be long with ferries making multiple stops or not having daily departures. Ferries.gr and Ferryhopper.com are reliable sites for researching and booking tickets in advance, which is advised.
 more at nytimes.com

Τετάρτη, 25 Μαρτίου 2020

Greek Tourism Sector Recovery Depends on Covid-19 Crisis Duration, Says BoG


The duration of the coronavirus pandemic will be the decisive factor for the Greek tourism industry’s comeback, according to Bank of Greece (BoG) Governor Yannis Stournaras.

According to the March report issued by the central bank, it is too early to assess the repercussions of the coronavirus health crisis on the Greek economy but the tourism industry and particularly revenue is set to suffer a blow.

“The outlook for the tourism sector for 2020 is expected to be affected by the extent of the coronavirus spread,” said the BoG.

At the same time, the latest decisions to ban all circulation and travel, close down hotels for a month, stop incoming flights, as well as impose 14-day quarantines in efforts to restrict the spread of Covid-19 have already taken a toll on the industry.

Demonstrating the importance of the tourism industry today compared to a decade ago, central bank data cites 2019 travel receipts which came to 18.2 billion euros accounting for 9.7 percent of GDP at current rates. In 2010, tourism accounted for a mere 4.3 percent of GDP.

At the same time, the sector’s seasonality is also set to impact revenue. It should be noted that four months – June, July, August, and September – accounted for 73.9 percent of all tourism-related revenue in the last nine years.

Indicatively, in 2019, out of a total of 18.2 billion euros in annual travel receipts, 13.3 billion euros were generated in the June-September period.

Other negative factors include the uncertainty and the resulting deterioration of the investor climate.
Last year’s tourism performance with increased arrivals and overnight stays for a seventh consecutive year had paved the way for an even stronger year in 2020 before the Covid-19 crisis hit.

According to 2019 figures, the number of beds increased by 1.4 percent in 2019 against 2018 boosting employment by 9 percent.

Lastly, according to the BoG report, besides tourism, other sectors set to feel the brunt of the coronavirus pandemic and suffer losses include transport, trade, F&B, and services related to entertainment and recreation.
(source:gtp)