Promoting alternative and adventure
tourism and at the same time bringing the celebrated Cretan hospitality
to the frontline of its tourism strategy for 2016, the Region of Crete is moving full speed ahead to prepare for the new season, its Commissioner of Tourism, Michalis Vamiedakis, told the GTP during the World Travel Market (WTM) on Monday.
“We’re primarily focused on bringing to
the fore the island’s different side, beyond the conventional, to extend
the tourism season, because we are aware that this will increase the
number of visitors, and of course place emphasis on the human side of
Cretan hospitality because this is our winning card and what sets us apart at the end of the day,” Mr Vamiedakis said.
Crete has been and continues to be one of
Greece’s leading destinations, primarily winning over German, French
and British tourists.
“International
tour operators are telling us that their customers want to know more
about events taking place all year round on the island but also about
different activities and alternatives on offer,” he added.
“So we’re ready to launch our new site
that will aim to keep travelers updated on what’s going on where on
Crete all year round.”
The Region of Crete is aiming through its
participation in the WTM this year to build even stronger ties with
existing partners and at the same time find new friends.
“We are firm believers in the positive
results of events like the WTM, but we also believe that what plays a
more vital role is what happens before and after these events… through
talk with sector professionals we learn how to improve our performance.
Crete wouldn’t be Crete without its
gastronomy, and Mr Vamiedakis stressed that a major part of its tourism
strategy is based on the island’s culinary wealth. Paraphrasing the
popular phrase, he put it aptly: “The heart of tourism is through the
stomach… that is why during all of our promotional activities abroad we
feature Cretan cuisine,” he added with a smile.
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