Positive signs for industry
All the signs indicate that Greek tourism is expecting a very successful
summer season.
Greek hotel owners and industry professionals are
confident the current season will be extended based on messages by
foreign tour operators and are already setting their eyes on the next
season.
2017 is considered a success, despite the slow start in the
year, as the Greek Tourism Confederation (SETE) expects arrivals to
exceed 28 million (including cruise-ships), with estimates of revenue
reaching 14.5 billion euros.
According to a study conducted by GBR
Consulting, Athens and Thessaloniki saw a double digit rise in revenues
during the first quarter of 2017, while the data for resort bookings was
also impressive.
Meanwhile, the Hellenic Hotel Federation predict
vacancy capacities will hover around record numbers for the season,
provided stability remains in the wider region.
However, the issue of
the tax for overnight stays, which is scheduled to take effect from the
start of 2018 is of concern in the industry, as it will push revenues
down.
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