Extending the season and tapping into wellness tourism in spring and
fall are key priorities for Crete’s regional authorities who joined
German media and tourism professionals on the island that hosted the annual FVW workshop last month.
Germany’s leading trade magazine for tourism and business travel organized its annual meeting on Crete together
with the Region of Crete and with the support of the Greek National
Tourism Organization (GNTO) and the tourism ministry.
Titled
“Sustainability. The Path to Longevity – Discovering the Authentic Crete and its Treasures”,
the workshop brought together Germany’s top tour operators, travel
agents and journalists who exchanged views and insight with local sector
professionals.
Holding the largest share of the tourist market in terms of arrivals
from Germany, and attracting significant investor interest,
Crete remains a top choice for German travelers.
Workshop participants explored, among others, the further development
of the Cretan tourist product, which is diverse and capable of
attracting travelers to the island all year round. The workshop’s
program aimed to offer delegates experiential experiences and included
visits to Crete’s traditional sights and cultural spots.
Indicatively, in this direction, Crete’s Commissioner of Tourism,
Michalis Vamiedakis referred to a three-pronged strategy – Crete:
tourism + culture + products, which includes branding the island’s famed hospitality and lifestyle under the
“Live Like a Cretan” motto.
Vamiedakis said the highest number of arrivals to Crete was from the
German market and the tourist season had already been extended by one
week.
Among the options for year-round tourism, workshop delegates
suggested gastronomy and wine tasting tours, interactive activities,
agrotourism, healing and wellness tourism, entertainment, sports and
adventure, conferences, educational and scientific forums, and the
development of city break tourism, mainly in Chania and Rethymno.
In the meantime, according to market analyst
Crysostomos Antoniadis representing
Trevo Trend, based on booking demands,
Greece is ranked third for package holidays behind Spain and Turkey, with the German market marking a 14 percent rise.
He went on to add that in terms of demand: Heraklion was first with 50.91 percent, followed by Rethymno at 20.19 percent, Chania with 16.19 percent, and Lassithi with 12.70 percent.
Based on 64.2 million searches so far, up by 15 percent, interest in
winter holidays is low with June and July, and then May, gathering the
greatest demand.
According to German tour operators attending the event, including TUI
Germany, Alltours Flugreisen, FTI Touristik, Ferien Touristik, and LMX
Touristik, it is vital due to the strong demand – 40 percent of their
clients request to visit Crete – to ensure bed capacity and airline
seats. They added that travelers prefer to explore the destination,
opting against all inclusive holiday deals.
Interestingly, according to German travel agents 66 percent of their
customers said they were unaware of alternative Crete options with 22
percent expressing interest in destination sustainability.
(source:gtp)