The goal of the campaign is to increase the average monetary spending of tourists as well an encourage them to see more of the island by extending their stay.
This is the 4th season of Wanderlust Greece, and after spending 15 days on the island all of the enchanting and authentic charm of the Crete revealed the reasons why travelers should add this Greek island to their list of holiday destinations.
“The trip to Crete has been a real challenge for us as the destination constitutes a top Greek tourist brand. One of our quests was to follow the promotion strategy of the Region of Crete, working in a supportive and fully harmonised way with its central message: The Island Inside You,” Marketing Greece CEO Ioanna Dreta said.
“Our goal was to create a list of experiences that highlight all those aspects of the product that make Crete a flagship of Greek tourism,” Dreta added.
Check out this amazing video that highlights everything from the old town of Chania to the mountain Mylopotamos, along with local traditions and customs to the accompaniment of the Cretan lyre!