Greece remains Britain’s fifth most popular holiday destination for summer 2025, securing an 11 percent market share, according to the 2024-25 Holiday Habits report of ABTA – The Travel Association.
Released during ABTA’s 2024 Travel Convention at Costa Navarino in Greece, the report is based on a survey of 2,000 UK adults conducted from July 24 to August 2, 2024, by The Nursery Research and Planning. It examines travelers’ habits over the past year and their plans for the upcoming one.
In the last 12 months, Greece again ranked fifth among Britons’ preferred holiday destinations, with a 13 percent share, following Spain (31 percent), France (22 percent), Italy (17 percent), and the United States (15 percent).
more:news.gtp.gr
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