The Greek National Tourism Organization (GNTO) this year will launch advertising campaigns and a series of actions in partnership with German travel giant TUI Group to promote Greece in 12 markets.According to a decision approved by the Super-Ministry for Economy, Infrastructure, Shipping and Tourism, the GNTO and TUI will target the markets of UK & Ireland, Germany, France, Belgium, Netherlands, Scandinavia, Poland, Austria, Switzerland, Russia and Ukraine.
The total amount of investment on the Greek side is 985.000 euros and actions will be addressed to both consumers (B2C) and travel agents/partners of TUI (B2B).
The joint campaigns include a set of activities such as online
advertising through display campaigns, e-mail marketing and social
media campaigns, offline actions via print, TV and/or radio, sales
promotion through in-store activities, familiarization trips (FAM trips)
for travel agents, etc.The campaigns per market will vary depending on the available budget, the specific characteristics of potential travelers from each market and the means they use to get informed and book their holidays.
(source:gtp)
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